Rocco Baviera's organic, earth-friendly illustrations have a timeless charm. His lifestyle and conceptual images project a stylish, retro aesthetic, inspired by the mid century modern era of Mad Men, as well as the old animated cartoons of his childhood. "What really drew me in when I was a kid, were the larger than life worlds created through those fabulous Looney Tunes backgrounds...they suspended all reality, yet were totally believable.”

"I try to inject a degree of warmth in everything I do. I love to combine old school tools with modern technology. While I work digitally, I still start every illustration with pen and paper, beginning with thumbnails. I grew up in the pre-digital era, where you did everything by hand. There's something immediate that is transferred from your brain to your hand that happens in real time. "

Rocco's work is ideal for posters, annual reports, packaging, retail, corporate and editorial projects for print and web. His list of clients span the globe from the United States, Canada, United Kingdom, Italy, Germany, New Zealand and Hong Kong.


Society of Illustrators in New York, Communication ArtsApplied Arts, American Library Association, Art Directors Club of Metropolitan Washington and Child Magazine


American Banker

American Gas

Atlantic Health System

Canadian Broadcasting Corporation

Chronicle Review

Clarks Shoes

Continuum Health


Experience Life Magazine

The Guardian

Grammy Awards

Harcourt Books

Hello Magazine

Highlights Press


KLM Royal Dutch Airlines

The Lancet Oncology


Mayo Clinic

Modern Farmer

National Law Journal

Natural American Spirit

Ontario Parks

Oxford University Press

Penguin Books

Pier One Imports

Playboy Jazz Festival


Reader's Digest

Rotary International

Rutgers University

The Scientist


United States Tennis Association

Up with Paper

Thrive Magazine

Trends Quarterly

UW Medicine

Wall Street Journal Asia

Washington Post

World Magazine

World Wildlife Fund





Represented by Mendola Artists 



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