Rocco Baviera's organic, earth-friendly illustrations have a timeless charm. His lifestyle and conceptual images project a stylish, retro aesthetic, inspired by the mid century modern era of Mad Men, as well as the old animated cartoons of his childhood. "What really drew me in when I was a kid, were the larger than life worlds created through those fabulous Looney Tunes backgrounds...they suspended all reality, yet were totally believable.”
"I try to inject a degree of warmth in everything I do. I love to combine old school tools with modern technology. While I work digitally, I still start every illustration with pen and paper, beginning with thumbnails. I grew up in the pre-digital era, where you did everything by hand. There's something immediate that is transferred from your brain to your hand that happens in real time. "
Rocco's work is ideal for posters, annual reports, packaging, retail, corporate and editorial projects for print and web. His list of clients span the globe from the United States, Canada, United Kingdom, Italy, Germany, New Zealand and Hong Kong.
Society of Illustrators in New York, Communication Arts, Applied Arts, American Library Association, Art Directors Club of Metropolitan Washington and Child Magazine.
Atlantic Health System
Canadian Broadcasting Corporation
Experience Life Magazine
KLM Royal Dutch Airlines
The Lancet Oncology
National Law Journal
Oxford University Press
Pier One Imports
Playboy Jazz Festival
United States Tennis Association
Up with Paper
Wall Street Journal Asia
World Wildlife Fund
Represented by Mendola Artists